Maserati,
despite a penchant for parts-sharing with cheaper cars and a new
directive to be a volume brand, won't sell more than 75,000 models a
year.
According to Reuters and Bloomberg, that's the limit the Italian automaker has self-imposed to keep its "exclusivity." Under the umbrella of Fiat Chrysler and the direction CEO Sergio Marchionne, Maserati has gone downmarket in an effort to boost sales and make the trident marque more popular against mainstream luxury competitors.
Last year, Maserati sold just over 15,000 cars worldwide and wants to ramp up to 75,000 by 2018. At that time, the Levante SUV, a new Alfieri coupe and an updated GranTurismo coupe and convertible will be available from Maserati, not to mention a host of diesel engines. By next year, Maserati plans to double its dealerships to 500.
source: msn
According to Reuters and Bloomberg, that's the limit the Italian automaker has self-imposed to keep its "exclusivity." Under the umbrella of Fiat Chrysler and the direction CEO Sergio Marchionne, Maserati has gone downmarket in an effort to boost sales and make the trident marque more popular against mainstream luxury competitors.
Last year, Maserati sold just over 15,000 cars worldwide and wants to ramp up to 75,000 by 2018. At that time, the Levante SUV, a new Alfieri coupe and an updated GranTurismo coupe and convertible will be available from Maserati, not to mention a host of diesel engines. By next year, Maserati plans to double its dealerships to 500.
source: msn
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